Astro city guide platform for Bangkok

Context

After earlier Thailand-related projects built together with Marc Ribail, WhyBangkok.com is a more personal project. Thailand is the country I want to retire in, Bangkok is the city I love, and the site is being built as a durable guide that can grow over many years.

My role

My role is the full technical and strategic implementation: Astro development, content modelling, route structure, technical SEO, internal linking, search, deployment, and editorial support tooling.

Technical work

• Built the site in Astro with structured content collections for areas, districts, transport, restaurants, shopping, attractions, accommodation, and guides.
• Created route structures for transport systems, lines, and stations so Bangkok content can be connected instead of isolated.
• Added Pagefind search and a search logging API to support discovery and future content decisions.
• Prepared Cloudflare deployment and performance-oriented static delivery.
• Developed AI-assisted SEO tooling with Supabase, OpenAI embeddings, semantic search, and internal-link suggestion scripts.

What made it interesting

• The project is being built as a connected city guide, not a pile of disconnected articles.
• The technical challenge is content architecture: routes, relationships, internal links, and editorial consistency must work together.
• It connects current Astro development with long-term SEO thinking and a personal relationship with Bangkok.

Relevant today

The case is relevant for customers who need a structured content platform, technical SEO foundation, internal-linking strategy, or a maintainable Astro site that can grow over time.